Radio frequency identification is generating quite the buzz for trade shows, events, and conferences around the globe. With the increasing cost of organizing events and participating in exhibitions and conferences coupled with limited sales budget, maximizing the returns from such events is critical. There is a definite push from the archaic barcode technology towards more advanced RFID technology for security and data gathering at concerts, sports venues, conferences, and other ticketed events.
In the times of big data and social media, the focus has shifted from efficiency and automation only solutions to improved data capturing tools and social media footprint. Event ID is designed to cater to these specific requirements of capturing data on-the-go and turning an automation and efficiency tool into a data mining opportunity.