Radio frequency identification is generating quite the buzz for trade shows, events, and conferences around the globe. With the increasing cost of organizing events and participating in exhibitions and conferences coupled with limited sales budget, maximizing the returns from such events is critical. There is a definite push from the archaic barcode technology towards more advanced RFID technology for security and data gathering at concerts, sports venues, conferences, and other ticketed events.

In the times of big data and social media, the focus has shifted from efficiency and automation only solutions to improved data capturing tools and social media footprint. Event ID is designed to cater to these specific requirements of capturing data on-the-go and turning an automation and efficiency tool into a data mining opportunity.

Ability to track individuals and their interactions across the event venue helps in creating a personalized event experience for the visitors. Customized welcome screens with individual’s details to sending out custom thank you emails, the opportunities are plenty.

The amount of data that can be captured using the RFID technology provides huge potential for targeted sales and marketing. Event ID not only tracks every single visitor but also captures visitor interactions in real-time. The sponsors and exhibitors benefit greatly from a detailed log of visitor interactions, their demographics, and behavioral analysis. It also provides an opportunity to provide a personal attention to high value clients, and cater to the potential customers in real-time.

Event ID generates detailed analytics for the exhibitors, sponsors, and event organizers for targeted marketing and better client relationship management.

Social media is the marketing buzzword of today. Event ID helps create the buzz for the event within online communities by integrating Facebook, LinkedIN, and other social media platform. Visitors interact on these platforms with the simple tap of their RFID cards/wristbands and help spread the word. It not only provides visitors with an easy way to connect with the social media platforms but also helps build brand awareness and provide a medium for targeting marketing for exhibitors, sponsors, and event organizers.